“Keith approached us with an idea… Our coffee was on the shelf at Eldon’s with others but no one coffee has top of mind awareness. Blue Wave Radio changed that.”

— Steve Cowley - Montecillos Coffee Roatan

This is a great coffee. I knew Steve socially… Many people would ask me what coffee to buy at the supermarkets… You want Honduran Coffee… it’s fresher and tastes better… but when you walk into the store, Eldon’s for example, your are faced with a large number of choices and no reference…

For Local Sales, we created a series of ad-lib endorsement type radio advertisements… The point was to put a local spin on the coffee being available and to look for it when you visit Eldon’s … The result was a doubling of retail sales…

For online ads, we redesigned their logo… And created a set of short FACEBOOK video “LOGO REVEALS” … We then built their website and set it up for e-commerce. To increase activity, Kate Harrison, a local web designer, stepped in and added a blog function. We then began creating blog content with posts that are fun and informative… Since then we have watched both online sales and activity increase solely through Facebook postings of the blog links.

RESOURCES…

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