
BULLDOG SECURITY
case study
“Blue Wave Radio reaches across the entire island. Every time we used them we had inquiries for new customers. So when we took things to the next level, we made sure to use Keith and Blue Wave Radio.”
— Alex Annett - Bulldog Security International
The thing about Private Security or Home Security is … It’s worth it. People aren’t always convinced. Bulldog Security on Roatan had been built primarily using Facebook and developing their reputation… But adding new services, building an image… reaching people outside of your followers list… Facebook loses its effectiveness and it isn’t the most effective way when you need to spread the word fast. The first time Alex used us, I could tell he was skeptical… He is in the security business… Could Blue Wave Radio help him tell people on the East Side of the Island about his primarily West Side Service? He was expanding. It turned out with our strong signal and the long travel times spent on Roatan’s one main road, people responded. Alex did the advertisement himself to help make it personal. As a matter of fact, it was almost too effective and Bulldog Security used us immediately when it came to their upgrade.
For Local Sales, we created a strong empactful ad that focused on the Bulldog Security “FIVE LAYERS OF PROTECTION” … The result was an immediate increase in business… then COVID and the pandemic struck… people were primed as they also saw the crime rate rise… Bulldog Security was already in their minds simply because of good timing… In addition… Blue Wave Radio created a hi-tech video to work with the radio advertisment.
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