“Blue Wave Radio works to keep our brand name out there… There are many places to buy sandals… but we make an affordable, hand-made sandal that lasts, looks good, and helps the people of Honduras… People come in saying ‘I heard about you on the radio.’ ”

— Mike Wittry - Pies Bonitos, Founder

Pies Bonitos is the brainchild of Mike Wittry. If you know Mike, you know he’s a special person. Mike likes leather sandals, and he realized that there wasn’t anywhere to get cute ladies sandals or LARGE sandals for big guys… that were hand made or reasonably priced… Mike is also a member of the Roatan Rotary and he quickly realized that even a small operation could create a lot of jobs. In addition, custom bead jewelry is done on site…

For Local Sales, we created several radio ads emphasizing the uniqueness of the product, the local nature of the business, the quality of the selection… We also produced a Facebook Video Ad for Pies Bonitos… As they expanded into espadrilles, we created other ads to keep the name out there… The conversion of the ad into customers more than justified Mike’s sales. The reason being that new customers tend to be multi-buy customers… and the quality of the product is such that they repeat when they come back to Roatan… We are looking to help them with their new location in 2021… The demo ad below is low resolution as it was designed specifically for FACEBOOK POSTING…

RESOURCES…

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