
Dustbusters Roatan
case study
“I had this wacky idea… and Keith created a package of commercials complete with a ‘Dustbusters’ jingle… and the phone started ringing…”
— Fran Cruz - owner, Dustbusters Roatan
My best friend in life, and my mentor, was a man named Michael C. Gross. You may not know Michael … BUT you do know his work. Michael produced the first two “Ghostbusters” and was my art instructor. He’d also art directed the 1968 Olympic Games and was art director of the “National Lampoon” magazine… When Fran Cruz of Dustbusters Roatan, called me and told me his business was going to be called “Dustbusters”… It was a slam dunk. He needed a jingle… but could I create it…? yes… it’s something that I’ve done…
Over the years I’ve done many things including produce music in recording studios… I actually ended up on the West Coast as a jingle producer for a radio station… (for those of you who aren’t clear on what a jingle is, it’s a “sung” commercial.)
For Local Sales - We produced the audio and commercials for the Launch of Dustbusters… we built 5 different commercials… Here we play two of them for you… The result was immediate recognition of the client and word of mouth… pretty simple to do when your client has a stellar product and you nail the advertising copy…
RESOURCES…