what works and what doesn’t

DEC 15, 2020

IF there was a perfect answer to this… we wouldn’t need advertising… You’d buy a book… follow the list and bang… You’d be rich and we’d be sipping bloody mary’s while waiting for our private jet to take us to Ibiza…

But here’s what I do know… Advertising, be it Radio, Facebook, Websites, Television, or some combination of all of these is a moving target. It changes week-to-week, day-to-day, hour-to-hour. Now that may sound like a B.S. answer… but it’s not… Some things will work for a while and then they don’t. And there may be circumstances where things are out of your control…

If you have ever committed to an exercise program … you know that it takes time. Working out for ONE month isn’t going to make a great change… (maybe if you are working out one muscle group every day.)

You need a committed plan… worked everyday… with a specific and targeted objective…

And then you need to stick to it. (I have worked with way more businesses than just yours… and I’ve had many successes and a few failures… and more often the failures were due to lack of commitment… )

Some goals are easy to attain…

Want to lose five pounds in ONE month… ? Stop drinking beer and wine for a month… and walk for 30 minutes every morning and afternoon. It’s doable.

Want to lose 50 pounds in ONE month… ? It’s very unlikely that is possible to do without spending a lot of money and/or jeopardizing your health.

Advertising is a commitment. And I can help you there… I have a great team of people and more than anything else, I’ve been doing it my entire life. So I’ve seen the fads, know the trends and I’m surrounded by professionals who know what works. I’m happy to meet with you to discuss some strategies that can work for your business.